Your customers are changing.

We help you prepare.

Our latest report: ‘In Groups We Trust: the return of Community Spirit’

We’ve just launched a report on the new attitude to community set to revolutionise behaviour in UK, Europe and the US. It’ll supercharge consumer power, forcing brands to submit to further citizen gate-keeping. Households, living spaces and target markets will all shift. ‘Local’ will be at the heart of a new normal post-Covid.
But it offers good news too. We show how companies that can adapt to the trend will win many new loyal fans.
The report is based on months of observation. It includes a wealth of hard data, commentary and recommendations. 
It highlights the challenges and opportunities of the trend. And it explores in detail the future of global and local communities, from ‘framily’ values to ‘graddy flats’, Live Work Play spaces to Seasteading, No Collar workers to branded communities.

Brand new talk: 4 ways to prepare for a post-Covid future

As the pandemic drags on, many businesses are just trying to cope with the concerns of today.
But for those preparing their strategies for a post-Covid future, we’ve created a brand new webinar – ‘What happens next?’ – to help them future-proof those strategies.
We’ve subtitled it: “Four practical ways to prepare for the post-Covid Consumer’ and it offers exactly that.
Prices start at just £1,900

Respected, inspiring and adaptive

At Next Big Thing we predict future consumer needs by analysing evolving attitudinal and behaviour patterns.
We help clients to anticipate better what their customers  will want in the future.
We visualise the future consumer landscape to help clients create appropriate new strategies and revenue models. 
And we try to nurture a more innovative mindset across the whole enterprise.

“They translate trends into real commercial opportunities.” 

Alex Owens, Insight Head, Sainsbury’s UK

“Their insights proved really useful to us.”

Wayne Garvie, Head of Entertainment, BBC

“You should talk to them if you have any future thinking requirements.”

Louisa Livingston, Insights Director, Hachette

Strategic consultancy

See how we can help you identify

new business opportunities

See how we can help you identify new business opportunities

Public speaking

Learn how we take your audience

on a journey into the future

Learn how we take your audience on a journey into the future

MarComms

Find out how our Futures knowledge can

help boost your PR campaign

Find out how our Futures knowledge can help your PR campaign

Clients

Discover which companies we have

helped to profit from the future 

Discover which companies we’ve helped to profit from the future 

Blog

Read what we’ve written on tomorrow’s trends: 

Retail recovery to the future of Finance

Read what we’ve written on tomorrow’s trends: Retail recovery to the future of Finance

Our story

Meet the people behind Next Big Thing: find out 

what motivates us and how we predict the future

Meet the people behind Next Big Thing: find out what motivates us and how we predict the future