Your customers are changing.
We help you prepare.
Respected, inspiring and adaptive
At Next Big Thing we predict future consumer needs by analysing evolving attitudinal and behaviour patterns.
We help clients anticipate what their customers will want and expect in future – and the most effective ways to give it to them.
We visualise the future consumer landscape – to enable clients to make smarter strategic decisions.
We work with clients to help nurture a more innovative, adaptive mindset across the whole enterprise.
“They translate trends into real commercial opportunities.”
Alex Owens, Insight Head, Sainsbury’s UK
“Their insights proved really useful to us.”
Wayne Garvie, Head of Entertainment, BBC
“You should talk to them if you have any future thinking requirements.”
Louisa Livingston, Insights Director, Hachette
With the worst of the pandemic over, but with Britain entering a major cost of living crisis, what new strategies will businesses need to adopt if they’re to thrive over the next three years?
Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-strapped Consumer.
The talk reveals how a pent-up desire for spending is combining with a decline in disposable income to create a new consumer mindset: that is both value- and values-driven. The implications for product and purchase choice. And several practical ways that businesses can respond.
