Your customers are changing.
We help you prepare.
Respected, inspiring and adaptive
At Next Big Thing we predict future consumer needs by analysing evolving attitudinal and behaviour patterns.
We help clients anticipate what their customers will want and expect in future – and the most effective ways to give it to them.
We visualise the future consumer landscape – to enable clients to make smarter strategic decisions.
We work with clients to help nurture a more innovative, adaptive mindset across the whole enterprise.
“They translate trends into real commercial opportunities.”
Alex Owens, Insight Head, Sainsbury’s UK
“Their insights proved really useful to us.”
Wayne Garvie, Head of Entertainment, BBC
“You should talk to them if you have any future thinking requirements.”
Louisa Livingston, Insights Director, Hachette
Customers today are less loyal than they’ve ever been. But the long term trends suggest the future of loyalty will be much more positive – for companies that take the right strategic approach.
It’s all about catering to the growing demand consumers have to be part of a supportive community. Be that a neighbourhood association, a shared interest group – or a favourite brand.
Will’s new talk shows you how to anticipate that positive future. He reveals how to create a more loyal customer base by turning your brand into a Brand Family your customers will want to be loyal to.
