Feb 16 2019I’m often asked how I predict future consumer behaviours. Of course, no method for prediction can be fool-proof. But the one I’ve found most effective in my decade and a half in the industry is what I call Attitudinal Observation.
Jul 17 2000We live in an era when the right innovation at the right time can make or break any company. When it comes to innovation, today no company is too big to fail ...