Blog

Will's writings

  • 10 trends for 2019

    What's going to be impacting the customer of 2019, and how will they be thinking, acting and responding: wabi sabi to tend & befriend, co-bots to healthy homes ...
  • ‘Boring’ science is about to rock your sector

    Scientific advances often deliver benefits beyond their intention. Space research got us to the moon, but also helped invent satellite TV, GPS navigation and laptops. Here are some scientific breakthroughs set to enhance, disrupt and reinvent industries.
  • Meet the Post-Millennials

    It’s time we stopped using the term ‘Millennials’ for young people. Unless we consider 25-40 young. Today’s teens and early 20s are a brand new generation. And if they’re not your customers today, they will be tomorrow.
  • Not everyone wants a space hopper

    Tomorrow’s most productive workplaces will be nimble. They’ll need to cater to whatever changes an increasingly volatile world throws their way. To achieve this, businesses will have to employ a broad, engineered mix of skills and approaches.
  • 18 Trends to Transform 2018

    I look at the key trends likely to impact business in the UK and Europe this year. Trends that will transform the business environment - and offer growth opportunities for curious and ambitious companies across sectors.
  • Old is the New Young | Ad Week

    Will writes on new generations in Ad Week | "Standard age-related targeting can't be relied on any more. Today many adolescents act like they're 'middle-aged', while older consumers maintain 'adolescent' interests, outlooks and behaviours ..."
  • Make way for ‘smart staff’ | Director

    Will's monthly column on trends in Director | The personal technology employees are using to navigate their lives outside of office hours are improving their skillsets in work-relevant areas. Improved staff skills means improved efficiency, innovation, sales. Greater confidence means more individual and team-based responsibility ...
  • Recession Generation not Gen Z | Huffington Post

    Will writes on today's Teens for Huffington Post | Today's teenagers - the younger brothers and sisters of the Millennials - are very different from the sort of teenager we’re used to. They’re more serious and more realistic - and they're going to drive products, sales and marketing for the next ten years ...
  • Reach future charity consumers | Rathbones

    Will writes on charity trends in Rathbones | The average online donation has grown by 32% over three years to £70. This sounds like good news. But sadly poll after poll shows that the charity sector is not taking enough advantage of the opportunities the Internet offers ...
  • Meet the Recession Generation | Director

    * THIS ARTICLE BY WILL FIRST APPEARED IN ‘THE DIRECTOR’ *

    “Teenagers. We know what they’re all about. Like we were at their age, they’re carefree, hedonistic, impetuous, cutting-edge idlers. Like a cooler version of Harry Enfield’s character Kevin The Teenager, […]

  • 10 trends for 2019

    What's going to be impacting the customer of 2019, and how will they be thinking, acting and responding: wabi sabi to tend & befriend, co-bots to healthy homes ...
  • ‘Boring’ science is about to rock your sector

    Scientific advances often deliver benefits beyond their intention. Space research got us to the moon, but also helped invent satellite TV, GPS navigation and laptops. Here are some scientific breakthroughs set to enhance, disrupt and reinvent industries.
  • Meet the Post-Millennials

    It’s time we stopped using the term ‘Millennials’ for young people. Unless we consider 25-40 young. Today’s teens and early 20s are a brand new generation. And if they’re not your customers today, they will be tomorrow.
  • Not everyone wants a space hopper

    Tomorrow’s most productive workplaces will be nimble. They’ll need to cater to whatever changes an increasingly volatile world throws their way. To achieve this, businesses will have to employ a broad, engineered mix of skills and approaches.
  • 18 Trends to Transform 2018

    I look at the key trends likely to impact business in the UK and Europe this year. Trends that will transform the business environment - and offer growth opportunities for curious and ambitious companies across sectors.
  • Old is the New Young | Ad Week

    Will writes on new generations in Ad Week | "Standard age-related targeting can't be relied on any more. Today many adolescents act like they're 'middle-aged', while older consumers maintain 'adolescent' interests, outlooks and behaviours ..."
  • Make way for ‘smart staff’ | Director

    Will's monthly column on trends in Director | The personal technology employees are using to navigate their lives outside of office hours are improving their skillsets in work-relevant areas. Improved staff skills means improved efficiency, innovation, sales. Greater confidence means more individual and team-based responsibility ...
  • Recession Generation not Gen Z | Huffington Post

    Will writes on today's Teens for Huffington Post | Today's teenagers - the younger brothers and sisters of the Millennials - are very different from the sort of teenager we’re used to. They’re more serious and more realistic - and they're going to drive products, sales and marketing for the next ten years ...
  • Reach future charity consumers | Rathbones

    Will writes on charity trends in Rathbones | The average online donation has grown by 32% over three years to £70. This sounds like good news. But sadly poll after poll shows that the charity sector is not taking enough advantage of the opportunities the Internet offers ...
  • Meet the Recession Generation | Director

    * THIS ARTICLE BY WILL FIRST APPEARED IN ‘THE DIRECTOR’ *

    “Teenagers. We know what they’re all about. Like we were at their age, they’re carefree, hedonistic, impetuous, cutting-edge idlers. Like a cooler version of Harry Enfield’s character Kevin The Teenager, […]