Blog

  • In groups we trust

    As citizens lose trust in institutions across Europe and the US, they’re placing more faith in family, friends and other peers. This 'Community Spirit' trend is set to revolutionise the way households, living spaces and communities are organised, built and run.
  • 10 Trendspotting Tips

    As New Year approaches, many a CEO’s fancy turn to trends. So how do you keep on top of trends? Here’s my Top Ten Trendspotting Tips. 
  • 8 trends in wellness and wellbeing

    Sales in Wellbeing are skyrocketing. The Global Wellness Institute believes the sector's worth over $4.2 trillion: up 13% in the last two years and 5% of all global economic output. The new Wellbeing trends offer real opportunities across industries.
  • 10 innovative ways to attract top talent

    Tomorrow’s most productive workplaces will be nimble. They’ll need to cater to whatever changes an increasingly volatile world throws their way. To achieve this, businesses will have to employ a broad, engineered mix of skills and approaches.
  • 8 Green trends to help both planet and profits

    Polls suggest up to half of consumers are willing to pay nearly 20% more for sustainable products. This rises to over three quarters of Millennials. Today a sustainable strategy can help drive sales, build brand loyalty and reduce manufacturing costs - as well as helping save the planet.
  • To predict behaviours, study attitudes

    I’m often asked how I predict future consumer behaviours. Of course, no method for prediction can be fool-proof. But the one I’ve found most effective in my decade and a half in the industry is what I call Attitudinal Observation.
  • Good day out of the office, dear?

    The traditional office environment, where a set number of salaried employees work 9-5 in fixed silos, is starting to feel increasingly at odds with the contemporary world. External technological, economic and social trends have changed employees’ attitudes towards and expectations of the workplace …
  • From ownership to ‘access-ship’

    Those who say “but people naturally like to own things” need to reconsider. Sure, when I grew up, owning a car or house was a status symbol, a right of passage. But for the young today, not so much.
  • Old is the new young

    Standard age-related targeting can't be relied on any more. Today many adolescents act like they're 'middle-aged', while older consumers maintain 'adolescent' interests, outlooks and behaviours ..."
  • The rise of the Famwich

    The rise of the single-person household was one of the most influential trends to affect the FMCG market in recent decades. But now there’s a new trend in the opposite direction – one that may have even greater impact, not just for that industry, but right across the UK business spectrum.
  • Make way for ‘smart staff’

    The personal technology employees are using to navigate their lives outside of office hours are improving their skillsets in work-relevant areas. Improved staff skills means improved efficiency, innovation, sales. Greater confidence means more individual and team-based responsibility ...
  • In groups we trust

    As citizens lose trust in institutions across Europe and the US, they’re placing more faith in family, friends and other peers. This 'Community Spirit' trend is set to revolutionise the way households, living spaces and communities are organised, built and run.
  • 10 Trendspotting Tips

    As New Year approaches, many a CEO’s fancy turn to trends. So how do you keep on top of trends? Here’s my Top Ten Trendspotting Tips. 
  • 8 trends in wellness and wellbeing

    Sales in Wellbeing are skyrocketing. The Global Wellness Institute believes the sector's worth over $4.2 trillion: up 13% in the last two years and 5% of all global economic output. The new Wellbeing trends offer real opportunities across industries.
  • 10 innovative ways to attract top talent

    Tomorrow’s most productive workplaces will be nimble. They’ll need to cater to whatever changes an increasingly volatile world throws their way. To achieve this, businesses will have to employ a broad, engineered mix of skills and approaches.
  • 8 Green trends to help both planet and profits

    Polls suggest up to half of consumers are willing to pay nearly 20% more for sustainable products. This rises to over three quarters of Millennials. Today a sustainable strategy can help drive sales, build brand loyalty and reduce manufacturing costs - as well as helping save the planet.
  • To predict behaviours, study attitudes

    I’m often asked how I predict future consumer behaviours. Of course, no method for prediction can be fool-proof. But the one I’ve found most effective in my decade and a half in the industry is what I call Attitudinal Observation.
  • Good day out of the office, dear?

    The traditional office environment, where a set number of salaried employees work 9-5 in fixed silos, is starting to feel increasingly at odds with the contemporary world. External technological, economic and social trends have changed employees’ attitudes towards and expectations of the workplace …
  • From ownership to ‘access-ship’

    Those who say “but people naturally like to own things” need to reconsider. Sure, when I grew up, owning a car or house was a status symbol, a right of passage. But for the young today, not so much.
  • Old is the new young

    Standard age-related targeting can't be relied on any more. Today many adolescents act like they're 'middle-aged', while older consumers maintain 'adolescent' interests, outlooks and behaviours ..."
  • The rise of the Famwich

    The rise of the single-person household was one of the most influential trends to affect the FMCG market in recent decades. But now there’s a new trend in the opposite direction – one that may have even greater impact, not just for that industry, but right across the UK business spectrum.
  • Make way for ‘smart staff’

    The personal technology employees are using to navigate their lives outside of office hours are improving their skillsets in work-relevant areas. Improved staff skills means improved efficiency, innovation, sales. Greater confidence means more individual and team-based responsibility ...