• To predict behaviours, study attitudes

    I’m often asked how I predict future consumer behaviours. Of course, no method for prediction can be fool-proof. But the one I’ve found most effective in my decade and a half in the industry is what I call Attitudinal Observation.
  • Good day out of the office, dear?

    The traditional office environment, where a set number of salaried employees work 9-5 in fixed silos, is starting to feel increasingly at odds with the contemporary world. External technological, economic and social trends have changed employees’ attitudes towards and expectations of the workplace …
  • From ownership to ‘access-ship’

    Those who say “but people naturally like to own things” need to reconsider. Sure, when I grew up, owning a car or house was a status symbol, a right of passage. But for the young today, not so much.
  • Old is the new young

    Standard age-related targeting can't be relied on any more. Today many adolescents act like they're 'middle-aged', while older consumers maintain 'adolescent' interests, outlooks and behaviours ..."
  • The rise of the Famwich

    The rise of the single-person household was one of the most influential trends to affect the FMCG market in recent decades. But now there’s a new trend in the opposite direction – one that may have even greater impact, not just for that industry, but right across the UK business spectrum.
  • Make way for ‘smart staff’

    The personal technology employees are using to navigate their lives outside of office hours are improving their skillsets in work-relevant areas. Improved staff skills means improved efficiency, innovation, sales. Greater confidence means more individual and team-based responsibility ...