The smart way to innovate

We believe successful innovation is a three-phase process:
  • gather data to visualise the likely future landscape
  • explore it to finding the best business opportunities
  • build a company culture to enable constant innovation
We work with clients to provide one or all of these three phases, based on the unique personality of their company.

Future landscaping

Our team assembles and analyses all the available hard and soft consumer data. Then we map that against behavioural theory, social and economic forecasts and ‘known unknowns’.
This enables us to paint our clients a practical, robust and engaging picture of how their future business and consumer landscape is likely to look.
We present this to our clients in their preferred format: as a detailed white paper, a series of workshops, a management away-day or a company-wide presentation.

“They identified all the key trends around future behaviour. Their practical insights and in-depth analysis helped us kick off strategic decisions in important areas.”

Natalie Malevsky, Head of Insights, Telefonica Digital (02, Movistar)

“Their insights into changing attitudes proved really useful.”

Wayne Garvie, Head of  Entertainment Group, BBC

Strategic opportunities

Identifying new needs and behaviours is only part of innovation. The key to success is to identify new business opportunities based on those needs.
We work with our clients to understand their long-term strategic goals, core markets and cultural parameters. We map these against the future consumer landscape, to help them identify new business, product and acquisition opportunities.
We work together with all key members of a client’s workforce to analyse their viability and potential and help the client realise them.

“They can identify which trends are most important, and then translate them into a commercial opportunity for your business.”

Alex Owens, Insight Head Sainsburys

“They really understand changing trends and how you will need to respond to them as a business.”

Chad Wollen, Insight Director, AOL 

Innovation culture

Identifying a new trends-based business opportunity is fantastic. But the smartest companies are those that continue doing it, regularly reinventing themselves alongside their customers.
It’s not just about a few innovative individuals. Innovation must lie at the heart of the company. The workforce must live and breathe it. Structures must encourage and enable it.
We work with management to shape new innovation-driven structures and educate and inspire the whole company to innovate.

“They helped us embed trends research into the heart of our culture, inspiring our teams to understand how people change and trends form.”

Louisa Livingston, Group Innovation Development Director, Hachette