Consulting

Will's consultancy Next Big Thing uses its understanding of future behaviours to drive growth across the whole organisation

  • Sales – providing data to drive lead generation and commercial strategy
  • R&D – inspiring successful product development and innovation
  • Marketing – predicting future markets and consumption demand
  • Communications – identifying effective channels & PR-able trends
  • Finance – improving investment and diversification decisions
  • HR  – driving talent acquisition and employee engagement.

Consulting

Will's consultancy Next Big Thing uses its understanding of future behaviours to drive growth across the whole organisation

  • Sales – providing data to drive lead generation and commercial strategy
  • R&D – inspiring successful product development and innovation
  • Marketing – predicting future markets and consumption demand
  • Communications – identifying effective channels & PR-able trends
  • Finance – improving investment and diversification decisions
  • HR  – driving talent acquisition and employee engagement.

Packages for every need

Next Big Thing has developed five future-proofing packages designed specifically to answer clients’ key strategic concerns:

How do we predict the future?

Behavioural changes are typically triggered by attitude changes, which themselves are triggered by specific (environmental) events.

By identifying an attitude change - or, better yet, identifying an event that’s likely to trigger an attitude change - you can confidently predict a behaviour change ...

More

Next Big Thing Quiz #1. Test your trends skills.

In 2005 25% of Brits said they like to be first to try something. What's the figure now?

35%

What proportion of Chinese consumers now view slowing down as a luxury?

82%

What percentage marketshare did Nokia lose in just one year in the early '90s?

93%

“William really stands out from other futures specialists. He translates trends into commercial opportunities.”

Alex Owens, Head of Insight, Sainsbury’s