Next Big Thing is one of the UK’s most trusted futures research consultancies. Clients regularly hire them to:

  • run primary quantitative and qualitative campaigns to determine size and potential impact of new trends
  • produce trend- or industry-specific reports to a) inform internal strategy and b) better position clients as a knowledge hub, driving greater advertising revenue
  • analyse clients’ own research to identify the most important trends, and their implications for the future

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Praise for our Futures Research:

 “Next Big Thing really understood our objectives, and delivered robust and practical research data that contributed to many successful album marketing campaigns.”
Brian Berg, Managing Director (TV), Universal Music

 “Next Big Thing identified trends in our research that helped us create reports & presentations that proved highly effective, both internally and with clients.”
Jane Farmery, Advertising Planning and Marketing Controller, Hearst Magazines