Identifying new consumer trends and predicting the future are highly effective ways to obtain media coverage.

Next Big Thing offers a wide range of services to help drive trends-led PR coverage for their clients:

  • brainstorming ideas for relevant trends with client team
  • running primary research, online or via focus groups, to get statistics and quotes to back up a campaign
  • writing reports and white papers around hot new trends
  • acting as media spokesperson for trend-based campaigns

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Praise for our Trends-led PR work:

“It was a real pleasure working with Next Big Thing on a trend report for one of our key retail clients. We’d definitely work with them again and highly recommend them to anyone considering a trend-led PR campaign!”
Letitia Thomas, Campaign Director, Mission (Amazon, Puma, Peroni)

“Next Big Thing was excellent to work with. They provided insightful and spot-on PR consultancy, delivering what they promised on time and budget. Creative and inspiring, founder Will is totally hands on and gives his all to ensure the final deliverable is pitch perfect.”  
Celina McGuire, Director, Consolidated PR (HSBC, Standard Life)