Running a trends-led analysis of latest products or strategy is among the most effective ways to future-proof an organisation. Next Big Thing has developed a unique audit system to do this. Our audits help clients determine:

  • potential demand for specific new products, services or marketing campaign with future audiences
  • if any new markets or market demands have opened-up that the client is currently failing to target
  • which products, sectors and markets should companies or individuals invest in

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Praise for our Trend Audits


“Next Big Thing’s insights into the attitudes and behaviour of UK consumers were really useful in informing our strategy.”
Wayne Garvie, Head of Entertainment, BBC

“Next Big Thing helped us understand the macro trends set to influence future communication behaviour. Their practical insights and in-depth analysis helped us kick off strategic decisions in important areas.”
Natalie Malevsky, Head of Insights and Future Communications, Telefonica Digital