New technological, social, and financial innovations typically create new consumer and citizen demands, and these need new commercial strategies.

The importance of drivers like community, convenience and social awareness, for instance, have blossomed in the last five years. There is increasing demand for everything from slower lifestyles and better sleep to increased protection and shareable facilities.

Will predicts such demands long before they hit the mainstream, guiding client organisations to:

  • Pick winners. Discover which new behaviours, audiences and investments offer the biggest opportunity.
  • Foster champions. Develop more successful new products, services and communications campaigns.
  • Build loyalty. Improve customer experiences across platforms and encourage allegiance.
  • Outpace competition.Implement innovative new strategies ahead of industry competitors.

To find out more, check out our Consultancy services or email us to hear more .