Your customers are changing.
We help you prepare.
Next Big Thing: respected, inspiring and adaptable
At Next Big Thing we predict future consumer needs by analysing evolving attitudinal and behaviour patterns.
We help clients anticipate what their customers will want and expect in future – and the most effective ways to give it to them.
We visualise the future consumer landscape – to enable clients to make smarter strategic decisions.
We work with clients to help nurture a more innovative, adaptive mindset across the whole enterprise.
“They translate trends into real commercial opportunities.”
Alex Owens, Insight Head, Sainsbury’s UK
“Their insights proved really useful to us.”
Wayne Garvie, Head of Entertainment, BBC
“You should talk to them if you have any future thinking requirements.”
Louisa Livingston, Insights Director, Hachette
With much of the world experiencing economic uncertainty and consumers tightening their belts, what strategies should businesses adopt to thrive over the next three years?
NBT founder William Higham has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-Poor Consumer.
The talk reveals how a pent-up desire for spending is combining with a decline in disposable income to create a new consumer mindset: that is both value- and values-driven. It explores the implications for product and purchase choice: and suggests practical ways that businesses can respond.
