With much of the world experiencing economic uncertainty and consumers tightening their belts, what strategies should businesses adopt to thrive over the next three years?
NBT founder William Higham has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s Cash-Poor Consumer.
The talk reveals how a pent-up desire for spending is combining with a decline in disposable income to create a new consumer mindset: that is both value- and values-driven. It explores the implications for product and purchase choice: and suggests practical ways that businesses can respond.
Read our new report: ‘In Groups We Trust: the Rebirth of Community.’
We’ve just launched a report on the new attitude to community set to radically shift behaviour in UK, Europe and the US.
It’s a trend set to accelerate consumer power, forcing brands to submit to further citizen gate-keeping.It’ll shift the composition and location of households, living spaces and target markets. And place ‘local’ at the heart of the post-Covid new normal. But the trend offers businesses as many opportunities as threats. Our report details a range of ways companies can adapt to the trend and win many new loyal fans.
The report is based on months of observation. It includes a wealth of hard data, commentary and recommendations. It explores in detail the future of national and local communities: from Framily Values to Graddy Flats; Live Work Play spaces to Seasteading; and No Collar Workers to Branded Communities.
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