William Higham gets his audiences ‘future ready’

William Higham gets his audiences ‘future ready’

William is a global authority on Future Business Strategy
He can tell you what your customers, employees and clients are likely to think, do, want and expect from you next year. And the best strategies you can adopt to attract and retain them. 
He covers all aspects of the future. He’s as comfortable talking about the future of work as he is about tomorrow’s ethical consumer, or how the Metaverse, Web3 and generative AI will impact business.
His keynotes and seminars have inspired thousands globally to face the future without fear, from Texas to Korea. He’s spoken at conferences organised by the Financial Times and Barclaycard, and corporate events for companies like L’Oreal, Walt Disney, BT and Colgate.

Audiences love his talks

Audiences love his talks

“William offered us great insights into how consumers  are changing and how companies will need to adapt.”

Michaela Ridgeway, FT Live, Financial Times Events

“He was engaging and thought provoking and set our agenda for change. It was great working with him.”

Mike Hulse, Sales Director, Philips

“He delivered great food for thought, inspiring ideas and stimulus for discussions and workshops.”

Charlie Gower, Head of Insight, Hiscox

“William got the brief exactly – and delivered just the kind of speech we wanted him to.”

Laura Kozasvili, Head of Events, British Property Federation

“A superb session, especially in the difficult environs of Zoom. The delegates found it really valuable.” 

Kevin Richardson, CEO, Chartered Institute of Logistics and Transport

Big concepts and … 

Big concepts and … 

Netflix’s acclaimed new documentary series ‘The Future Of’ explores what the world will be like in the far future.
William is one of the few Britons interviewed – and he is featured in two of the six episodes.

… intimate discussions

… intimate discussions

William is a popular interviewee across media: known for a conversational style that makes complex future concepts easy to digest. Here he talks to about what will define tomorrow’s most successful companies.

“He is an unfailingly reliable source of clever and provocative insights into cultural and business trends.” Josh Sims, journalist (Financial Times, Guardian)

Insightful and engaging 

Insightful and engaging

Talks about the future have the potential to be both complex – especially around technology  – and intimidating in their implications.
But William has an engaging, intimate style, which makes it easy for audiences to understand the future he predicts. 
He helps people to see both how it relates to their own lives – and the opportunities it offers for their businesses. 

Inspiring and practical

Inspiring and practical

William opens audiences’ minds up to the fascinating – and often surprising – possibilities of the future. And explores what it means strategically for them and their customers.
But he ensures he always distils this into practical insights they can use when they return to their desks.

“William’s provocative insights really inspired the audience to think up new ways they could serve tomorrow’s consumer.”

Matt Houston, Director of Strategy, Primark

Talks to inform and inspire

Talks to inform and inspire

How will consumers respond to the growing economic uncertainty. And what new strategies will businesses need to adopt if they’re to attract customers over the next three years? 

Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s “cash-poor customer”. 

He reveals how a pent-up desire for spending will combine with concerns over financial uncertainty, to create a new consumer mindset. One that is both value- and values-driven: and will encourage more “mending, lending and seesaw spending”.

The talk explores all the implications of this new mindset for consumer decision making. And reveals the practical, cost-effective ways that businesses will need to respond.

Despite multiple commentators still describing them as young, many Millennials are now in their late 30s. The future of Youth products is all about the younger end of Gen Z and their even younger siblings Gen Alpha.

Unlike their older siblings, they don’t expect to be handed things on a plate. They’re increasingly earnest, self-motivated and communal. 

Find out what this means for the future Youth market. What tomorrow’s young consumers are likely to want and expect from brands. And three guaranteed ways you can appeal to them.

You’d think, given the uncertainties in the world today that people would cling onto any job they can for safety. Yet, as we’re all too aware, we’re seeing an unprecedented wave of resignations and rising employee expectations & demands.

So, what’s happening? And how, in the face of all this can you encourage the best staff to come to you, stick with you – and put their heart and soul into the organisation?

William’s new talk looks at shifting employee attitudes and behaviours. It identifies the technology, training, rewards and hierarchies they’ll respond to best. And reveals how strategies based on flexibility, autonomy, communication and collaboration will drive greater productivity.

    Customers today are less loyal than they’ve ever been. But trends suggest that, for the right brands, this could be about to change. 

    As consumers place increasing value on community, and their trust in traditional institutions crumbles, more and more will become Loyalty Seekers. These are customers who actively searching out “trustworthy” brands that can provide them with a sense of belonging.

    Using examples of brands who’ve built such communities, William shows audiences how to build a Brand Community that unites employees and consumers and creates a positive loyalty cycle.

    To survive tomorrow, retailers will need to re-make their shops to appeal to customers’ new needs and values. William’s latest talk shows how one of the most effective ways to do this will be to think – and act – local. 

    Consumers are starting to place greater value on Community and local neighbourhoods. P,hysical retail space offers a great opportunity to take advantage of the trend. And, with e-commerce rates skyrocketing, soon it will be one of the few cost-effective ways to drive sales in-store.

    William shows you how – and why – tomorrow’s retailers should harness the power of Locality. From leveraging local talent and supporting local businesses, to identifying and catering to specific local demands.

    In recent years, talk about household composition has focused on the shift to smaller households. But the trend looks set to shift dramatically.

    Evidence shows children are staying at home much longer. Meanwhile more dependent grandparents are moving in. Family and neighbours are becoming more important. And e-commerce and delivery more available. This will all drive growth in three generation families, high-end shared housing and co-living spaces. 

    In this talk, William offers audiences a glimpse into the Household of the Future. The huge commercial opportunities and threats it will create for industries: from construction and property to insurance and FMCGs. And the practical ways businesses will need to respond.

    In a world that feels out of their control, tomorrow’s consumers will look to take greater personal control of their lives. As a result, they’ll focus more and more on self improvement.

    This will impact multiple industries. They’ll demand Augmented Intelligence: technology that helps them be more knowledgeable and efficient. They’ll seek new opportunities for self-education. And, as they read more and more about the importance of health in boosting efficiency, they’ll spend more on self-care too.

    William can speak to any audience with equal enthusiasm and impact:
    • a senior leadership team away day
    • an industry conference
    • an expert panel
    • a company-wide ‘inspiration session’
    • a client-sponsored thought leadership event

    William’s talks have inspired audiences across industries