How will consumers respond to the growing economic uncertainty. And what new strategies will businesses need to adopt if they’re to attract customers over the next three years? 

Will has created a brand new talk to help companies answer this question – and build an effective strategy to reach tomorrow’s “cash-poor customer”. 

He reveals how a pent-up desire for spending will combine with concerns over financial uncertainty, to create a new consumer mindset. One that is both value- and values-driven: and will encourage more “mending, lending and seesaw spending”.

The talk explores all the implications of this new mindset for consumer decision making. And reveals the practical, cost-effective ways that businesses will need to respond.

Despite multiple commentators still describing them as young, many Millennials are now in their late 30s. The future of Youth products is all about the younger end of Gen Z and their even younger siblings Gen Alpha.

Unlike their older siblings, they don’t expect to be handed things on a plate. They’re increasingly earnest, self-motivated and communal. 

Find out what this means for the future Youth market. What tomorrow’s young consumers are likely to want and expect from brands. And three guaranteed ways you can appeal to them.

You’d think, given the uncertainties in the world today that people would cling onto any job they can for safety. Yet, as we’re all too aware, we’re seeing an unprecedented wave of resignations and rising employee expectations & demands.

So, what’s happening? And how, in the face of all this can you encourage the best staff to come to you, stick with you – and put their heart and soul into the organisation?

William’s new talk looks at shifting employee attitudes and behaviours. It identifies the technology, training, rewards and hierarchies they’ll respond to best. And reveals how strategies based on flexibility, autonomy, communication and collaboration will drive greater productivity.

Customers today are less loyal than they’ve ever been. But trends suggest that, for the right brands, this could be about to change. 

As consumers place increasing value on community, and their trust in traditional institutions crumbles, more and more will become Loyalty Seekers. These are customers who actively searching out “trustworthy” brands that can provide them with a sense of belonging.

Using examples of brands who’ve built such communities, William shows audiences how to build a Brand Community that unites employees and consumers and creates a positive loyalty cycle.

To survive tomorrow, retailers will need to re-make their shops to appeal to customers’ new needs and values. William’s latest talk shows how one of the most effective ways to do this will be to think – and act – local. 

Consumers are starting to place greater value on Community and local neighbourhoods. P,hysical retail space offers a great opportunity to take advantage of the trend. And, with e-commerce rates skyrocketing, soon it will be one of the few cost-effective ways to drive sales in-store.

William shows you how – and why – tomorrow’s retailers should harness the power of Locality. From leveraging local talent and supporting local businesses, to identifying and catering to specific local demands.

In recent years, talk about household composition has focused on the shift to smaller households. But the trend looks set to shift dramatically.

Evidence shows children are staying at home much longer. Meanwhile more dependent grandparents are moving in. Family and neighbours are becoming more important. And e-commerce and delivery more available. This will all drive growth in three generation families, high-end shared housing and co-living spaces. 

In this talk, William offers audiences a glimpse into the Household of the Future. The huge commercial opportunities and threats it will create for industries: from construction and property to insurance and FMCGs. And the practical ways businesses will need to respond.

In a world that feels out of their control, tomorrow’s consumers will look to take greater personal control of their lives. As a result, they’ll focus more and more on self improvement.

This will impact multiple industries. They’ll demand Augmented Intelligence: technology that helps them be more knowledgeable and efficient. They’ll seek new opportunities for self-education. And, as they read more and more about the importance of health in boosting efficiency, they’ll spend more on self-care too.